Our Story

OUR STORY

From iconic influencers to the culture of street style, our collections are inspired by QUEENS around us and in our lives. Exclusively created by our talented team, our MONARCH TOKYO brand conveys a luxury aesthetic to every outfit, regardless of space or time. Your timeless piece to the everyday look you need to SLAY! We know your style evolves, so we have you covered no matter the occasion.

 

WHERE WE COME FROM

MONARCH was a result of years immersed in street culture. No matter the outfit, sunglasses seemed to always be the staple piece. We pursued an Avant-Garde approach and tailored our aesthetic to match our taste. Be Bold, Be You. We create with the intention of encouraging all females to spread their wings. From Tokyo to Los Angeles, we are a leading online global eyewear brand with a cult social media following. With more and more collections striking social, we have no indication of stopping. Follow along with us on our personal journey on Instagram @monarchtokyo

 

WHAT WE'RE ABOUT

We want every female who wears MONARCH to embody the message of a Papillon. Embrace change, Be BOLD, Be YOU. When it comes to being unapologetically yourself, it's facing adversity and the opinions of others. We enable change. It first starts within and manifests itself through others.

Metamorphosis. Just like the growth of a MONARCH is natural, so is yours. You are the only person holding yourself back. Be free, break out of your cocoon. Build your empire - nobody can tell you different.